Email marketing is, as the name suggests, the use of email in marketing communications.
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
Email marketing is so popular because:
- sending email is much cheaper than most other forms of communication
- email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
- email marketing has proven very successful for those who do it right
Email marketing helps you keep customers and prospects coming back by using attractive, professional looking email communications to stay in regular touch with them and build strong customer relationships.
ok @ khecharaconsultants.com